art safari

For the edition of 2017, Art Safari, the largest art fair in Romania, trusted me with the visual communication. The insight on this project was that designing for art fairs assumes a very diverse target audience : from random visitors to passionate art lovers and collectors, professional galleries and practicing artists alike. The series of illustrations created are whimsical and strive to encompass all these diverse aspects of human-art interaction.

Many thanks to: Art Safari, Ioana Ciocan and Simona Pintrijel.