For the edition of 2017, Art Safari, the largest art fair in Romania, trusted me with the visual communication. The insight on this project was that designing for art fairs assumes a very diverse target audience : from random visitors to passionate art lovers and collectors, professional galleries and practicing artists alike. The series of illustrations created are whimsical and strive to encompass all these diverse aspects of human-art interaction.
The project is a World Illustration Awards 2018 winner, Advertising category, New Talent. The WIA2018 was delivered by The Association of Illustrators in partnership with the USA-based Directory of Illustration. The World Illustration Awards promotes exceptional work by illustrators and presents illustration as a major force in global visual culture.